✦ New arrivals — summer '26

The hat is the outfit.

Hand-picked from the Bullhide line. Curated in Texas, worn everywhere that matters.

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✦ The curation

We don't make hats. We make the call.

Every Bullhide in the row earned its place — shape, feel, and how it photographs at golden hour. If it's here, it's the one.

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Worn everywhere that matters
"An outlaw with good taste walks in wearing the room's best decision."
— The Row, issue no. 1